We analyzed over 200,000 images from 400 plus brands from January to December 2022.

Vision not only looks at the colors featured and objects used within an image but also takes into account the sizing of Instagram pictures. For this, we took out the big guns, aka our AI-powered tool Vision. To really go deep on cracking the code to reach peak engagement levels, we analyzed each Instagram image size to understand once and for all which one yields the best results. Why the Size of an Image Impacts Performance on Instagram Different brands have different aesthetics, which is great for keeping Instagram a less homogenous place. That's not to say that there aren't other creative ways to get around those standards. The maximum Instagram portrait dimensions are 4:5 ratio (1080 x 1350px). Instagram Portrait or Vertical Image (1080 x 1350px)‍ The maximum Instagram landscape photo size is 1.91:1 ratio (1080 x 608px). Instagram Landscape or Horizontal Image Size (1080 x 608px) The maximum Instagram standard square photo size is 1:1 ratio (1080 x 1080px). A business's visual identity is fundamental, and the three main Instagram resolution formats are as follows: Best Instagram Aspect Ratio Instagram Square Image Size (1080 x 1080px)‍ Social media images (and therefore social media image sizes) are the heart of your operations because they are what your followers see daily and associate with your brand. Now that we're touched on what to consider when picking profile photos for Instagram, we can move on to the specifics of the sizes and shapes of Instagram posts. What are the dimensions of an Instagram post?

Will this action contribute to business growth?.

Is it worth going to bat for an issue if the other side has a valid argument?.

Can this action either benefit or hurt my brand?.

When creative and goal-driven decisions aren't in cahoots, you've got to ask yourself: Keep your storytelling strong, and take advantage of growth opportunities too. Staying on-brand is vital, but so is strategic planning informed by statistics and following best practices. If your goal with Instagram is to support your business objectives through social marketing, grow an audience and increase your engagement, then you should be optimizing all of your resources. This is a cause for much debate over what your best Instagram photos potentially are.

This means that you inevitably will have to make certain calls based on corporate objectives backed by data, much to the chagrin of those who are less analytically inclined. That being said, picking the best profile picture isn't just about finding the perfect Instagram profile picture size, or what is the most visually appealing - there are other elements to consider.Īs an incorporated entity, you are both the authority and at the mercy of your market. The ideal instagram profile picture size is 320 x 320 pixels, but it appears on your account as 110 x 110 pixels (and in a circle), so choose a photo that’s sized appropriately and works in a circular frame. Images for social media can be formatted for optimal engagement - below you'll find out which one makes audiences interact the most. If you think photo sizes on Instagram have no impact on your performance, you may be wrong.

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